A New Outlook for Loch Lomond's Destination Organisation
When destination organisation Love Loch Lomond identified the need to update the public presentation of their brand, we were delighted to support them by providing a bespoke Brand Development Toolkit and supporting stakeholder profiles that will help inform the development of their new website, updates to their visual and verbal identity, social media strategy development and more.
Targeting & Positioning Insights for an innovative SaaS
Villa Mastr is an SaaS brand serving the holiday rentals market. When founder Ewan identified the need to fine-tune his messaging and market positioning in order to connect with the right client groups and pave the way for the next phase of business growth, we were happy to help.
A brand refresh for Scotland’s Lift Specialists
As Hart Lifts approached its 30th birthday, I stepped in to help them review their communications and messaging to more effectively capture their true strengths and values, creating a basis to consolidate their relationship with current clients and attract new contracts. Their new website launched in January 2020, populated with completely updated content to reflect their differentiated brand.
High Protein Chocolate brand gets ready to grow
Ready to begin a new phase of growth, the team at Rebel Chocolate were keen to develop a more strategic approach to marketing that would help them to direct their activities and inform their marketing investment.
A new approach for a local cleaning specialist
Father and son team Alistair and Cameron Morrison have been providing pressure washing, carpet cleaning and upholstery cleaning services under their Kleen-Dri brand since 2011. I reviewed all of their existing print and digital communications activities to help them to update and optimise every aspect of the presentation of their business, ‘on the ground’ and online.
A digital brand for Scotland's Civil Engineering Specialists
Having recently commissioned their first website, the team at Rainton Construction Scotland were keen to review their overall communications and brand messaging in order to ensure consistency between their on- and offline marketing activities.
An emerging fabric artist prepares for take-off
With her first collection of fabrics and papers ready to launch, fabric artist and entrepreneur Shweta Mistry wanted to be sure of hitting all the right notes to get it right first time with the senior trade buyers, retailers and interior designers that she will meet at a series of specialist trade shows in London, Paris and New York.
Co-creating a vision for Scotland's trailrunning community
Empowering a team of part-time run leaders to co-create a forward events programme that reflects their own strengths and passions, enabling them to play an engaged and active role in the development and future of a community-centric business model.
A fresh start for an innovative soft drinks brand
Entrepreneurs Catriona and Gavin Monson needed a new brand messaging proposition for Middle Way: an ethical, natural soft drink with all of the flavour and none of the nasties.
Practical support to turn strategy to action
In 2018, I worked with business owners Ross and Linsey to develop the brand identities and messaging for their two businesses, Top Glass and Interior Space. One year later, I was delighted to return to their project, supporting them through the final phases of preparing their new websites for launch and translating their strategies into action.