A New Outlook for Loch Lomond's Destination Organisation

Formed as a destination organisation for the Loch Lomond area in 2010, Love Loch Lomond  is a membership organisation that brings together local businesses of all sizes with a shared economic interest in developing tourism in the region. Publicly funded at the time of its launch, in 2019 Love Loch Lomond was reborn as a commercial organisation run by a co-operative of partners.

With a new board appointed and a refreshed strategic vision and direction, the team at Love Loch Lomond identified the need to update the public presentation of their brand, including the launch of a new website with enhanced functionality, and a review of their core communications messaging.

We were delighted to support Love Loch Lomond by providing a bespoke Brand Development Toolkit and supporting stakeholder profiles. Based on research and insights into the characteristics, needs, interests and motivations of target stakeholder groups ranging from prospective members to first-time visitors to the region, the toolkit forms the basis for an updated brand identity that reflects the vision and vibrancy of the new co-operative. The insights and soundbites presented within the toolkit will help inform the development of Love Loch Lomond’s new website, visual and verbal brand, social media strategy and more.

Connect with Love Loch Lomond:

Website: http://www.lovelochlomond.com/

Facebook: https://www.facebook.com/LoveLochLomond

Twitter: https://twitter.com/lovelochlomond

Instagram: https://www.instagram.com/LoveLochLomond/