Explore practical strategies and mindset shifts to support YOU on your journey to build a thriving, profitable business - the authentic way.
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“If I didn’t need money to live, I would do this stuff for free. I love it that much.” That’s a great way to feel, right?
Wrong.
As a business owner, this attitude is holding you back: here’s why.
If your Big Vision isn’t something you’ve thought about lately, then here are 2 good reasons to block out some time right now to focus on designing the future you REALLY want:
First of all, this will be fun.
Secondly, only once you’ve designed the future that you want, can you start making it happen. Because seriously, as a business owner you’re not just ‘doing a job’. You’re Building a Future.
Closing the gap between YOUR understanding of the value of what you offer, and your future customers’ understanding of that value, is your no. 1 business priority if you’re serious about fulfilling your true potential and creating your maximum impact in the world. Here’s how to do that.
The internet is full of rules-of-thumb that say you ‘should’ spend 20%, 50% or even more of your ‘work-time’, marketing your business – if you want to ‘succeed’.
I’m not going to give you a rule-of-thumb today: I’m going to give you something much more useful. This is the four-step process you can use to build YOUR rule of thumb, that works for YOU.
When creating content for your business feels like an impossible task (or an interminable time drain), these 4 tips will help smooth your journey.
If you’re a small business owner and you’re still on the fence about whether you ‘need to niche’, here’s the answer: YES. But (perhaps) not in the way you thought you did …
Business owners: this is exactly why your marketing feels so overwhelming, and what you need to focus on right now to end that overwhelm so you can move forward with confidence & focus.
Get rid of content-creator’s block when you get personal with your marketing - try this today!
If you want to put your best business foot forward in 2021, now is the time to make sure you’ve got your metaphorical ducks in a row.
Whether you’ll be seeing in the new year with a big marketing splash, a product launch or a new website, these 7 questions will help you to make sure that your communication plans are perfectly aligned with the beating heart of your business; the thing that makes the rest tick. That is, your brand.
Here are the three most common reasons why customer profiles don’t work for business owners, and how to avoid them. Use these tips to make sure that the next profile you build is so practical and useful, you’ll wonder how you ever managed without it.
Have you got a hole in your business strategy, where your Brand ought to be? Here are five classic signs that you may have a Brand Gap … and what you can do to fix it.
When you're creating content for your brand, don’t underestimate your skills and strengths. What’s easy or obvious to you is not necessarily obvious to everyone else – and even if other people do know the theory of what you’d like to tell them, that doesn’t mean that your expert take on it won’t add some extra value. Here are 5 simple questions you can ask yourself, to beat that blank page.
Whether you are making the most of it or not or not, your digital content is already the mainstay of your digital brand. Everything that you say forms part of the body of evidence that demonstrates the character, experience; insight; leadership and ‘connectedness’ of your brand, reinforcing your customers’ sense that your brand is the right fit for their particular needs.
Your Manifesto can do for your personal brand, what vision, values and brand objectives do for traditional business brands: it can ground you and guide you, by verbalising the core of what it is that you stand for. So far so good. But what exactly is it?
People today want to do business with people. The modern consumer is more likely to spend money with the businesses whose stories they feel they can identify with and relate to, and in B2B settings, it’s no less true: ‘thought leadership’ is king. There’s no escaping it: like it or not, the people behind the businesses have become brands in their own right.
