Your Personal Manifesto: What it is and why you need it
Your Manifesto can do for your personal brand, what vision, values and brand objectives do for traditional business brands: it can ground you and guide you, by verbalising the core of what it is that you stand for. So far so good. But what exactly is it?
Personal branding: smart investment or needless narcissism?
People today want to do business with people. The modern consumer is more likely to spend money with the businesses whose stories they feel they can identify with and relate to, and in B2B settings, it’s no less true: ‘thought leadership’ is king. There’s no escaping it: like it or not, the people behind the businesses have become brands in their own right.