Rethinking your brand? 7 Questions to get you started
Have you outgrown your brand?
If you want to put your best business foot forward in 2021, now is the time to make sure you’ve got your metaphorical ducks in a row.
Whether you’ll be seeing in the new year with a big marketing splash, a product launch or a new website, these 7 questions will help you to make sure that your communication plans are perfectly aligned with the beating heart of your business; the thing that makes the rest tick. That is, your brand.
Why Customer Profiles (sometimes) Don't Work
Here are the three most common reasons why customer profiles don’t work for business owners, and how to avoid them. Use these tips to make sure that the next profile you build is so practical and useful, you’ll wonder how you ever managed without it.
Has your Business got a Brand Gap?
Have you got a hole in your business strategy, where your Brand ought to be? Here are five classic signs that you may have a Brand Gap … and what you can do to fix it.
Content Marketing: Play to your Strengths & beat the Blank Page
When you're creating content for your brand, don’t underestimate your skills and strengths. What’s easy or obvious to you is not necessarily obvious to everyone else – and even if other people do know the theory of what you’d like to tell them, that doesn’t mean that your expert take on it won’t add some extra value. Here are 5 simple questions you can ask yourself, to beat that blank page.
6 Common Barriers to Content Strategy: it's time to get over them
Whether you are making the most of it or not or not, your digital content is already the mainstay of your digital brand. Everything that you say forms part of the body of evidence that demonstrates the character, experience; insight; leadership and ‘connectedness’ of your brand, reinforcing your customers’ sense that your brand is the right fit for their particular needs.
Your Personal Manifesto: What it is and why you need it
Your Manifesto can do for your personal brand, what vision, values and brand objectives do for traditional business brands: it can ground you and guide you, by verbalising the core of what it is that you stand for. So far so good. But what exactly is it?
Personal branding: smart investment or needless narcissism?
People today want to do business with people. The modern consumer is more likely to spend money with the businesses whose stories they feel they can identify with and relate to, and in B2B settings, it’s no less true: ‘thought leadership’ is king. There’s no escaping it: like it or not, the people behind the businesses have become brands in their own right.