Rethinking your brand? 7 Questions to get you started
Have you outgrown your brand?
If you want to put your best business foot forward in 2021, now is the time to make sure you’ve got your metaphorical ducks in a row.
Whether you’ll be seeing in the new year with a big marketing splash, a product launch or a new website, these 7 questions will help you to make sure that your communication plans are perfectly aligned with the beating heart of your business; the thing that makes the rest tick. That is, your brand.
Why Customer Profiles (sometimes) Don't Work
Here are the three most common reasons why customer profiles don’t work for business owners, and how to avoid them. Use these tips to make sure that the next profile you build is so practical and useful, you’ll wonder how you ever managed without it.
Has your Business got a Brand Gap?
Have you got a hole in your business strategy, where your Brand ought to be? Here are five classic signs that you may have a Brand Gap … and what you can do to fix it.
Content Marketing: Play to your Strengths & beat the Blank Page
When you're creating content for your brand, don’t underestimate your skills and strengths. What’s easy or obvious to you is not necessarily obvious to everyone else – and even if other people do know the theory of what you’d like to tell them, that doesn’t mean that your expert take on it won’t add some extra value. Here are 5 simple questions you can ask yourself, to beat that blank page.