Rethinking your brand? 7 Questions to get you started
Have you outgrown your brand?
If you want to put your best business foot forward in 2021, now is the time to make sure you’ve got your metaphorical ducks in a row.
Whether you’ll be seeing in the new year with a big marketing splash, a product launch or a new website, these 7 questions will help you to make sure that your communication plans are perfectly aligned with the beating heart of your business; the thing that makes the rest tick. That is, your brand.
Why Customer Profiles (sometimes) Don't Work
Here are the three most common reasons why customer profiles don’t work for business owners, and how to avoid them. Use these tips to make sure that the next profile you build is so practical and useful, you’ll wonder how you ever managed without it.
Has your Business got a Brand Gap?
Have you got a hole in your business strategy, where your Brand ought to be? Here are five classic signs that you may have a Brand Gap … and what you can do to fix it.
Your Personal Manifesto: What it is and why you need it
Your Manifesto can do for your personal brand, what vision, values and brand objectives do for traditional business brands: it can ground you and guide you, by verbalising the core of what it is that you stand for. So far so good. But what exactly is it?
Personal branding: smart investment or needless narcissism?
People today want to do business with people. The modern consumer is more likely to spend money with the businesses whose stories they feel they can identify with and relate to, and in B2B settings, it’s no less true: ‘thought leadership’ is king. There’s no escaping it: like it or not, the people behind the businesses have become brands in their own right.