A quirky, engaging brand for a specialist photographer
Photo: copyright Angelica Fraser
“Thank you so much for everything ... I’m so grateful for everything you’ve put into this.”
Passionate about ‘natural light, odd crops and floaty dresses’, Angelica Fraser is a Glasgow-based professional photographer who loves chronicling the ‘journey’ of weddings, pregnancies and new families.
With a driving passion for visual storytelling, Swedish-born Angelica specialises in capturing the ‘moments between the moments’ in natural photographs that allow her subjects’ personalities to shine. With a growing portfolio of maternity, wedding and family photography behind her, in the summer of 2019 Angelica was ready to take her business up a gear: she was keen to review her brand and content marketing activities in order to find and connect with the ‘right’ prospective customers for her storytelling, character-led photographic style.
After talking in-depth with Angelica to get to understand her unique approach, style and business aspirations, I researched the competitive environment for luxury lifestyle and occasion photography. Combining my research findings with my understanding of Angelica’s situation, I developed a practical and strategic toolkit including targeting and messaging recommendations as well as step-by-step action points, to support her into the next phase of business growth.
Connect with Angelica Fraser:
Website: https://www.angelicafraser.com
Facebook: https://www.facebook.com/angelicafraserphotography/
Instagram: https://www.instagram.com/angelicafraser.co/