For anyone thinking about joining the programme, I highly recommend it.

At the beginning of the three month programme I had a fairly good idea of where I’d like to get to as an artist, but how I was going to go about it felt a bit fuzzy. The Launch Pad programme made me think much deeper about my business and what my goals are, and really delve deeper into what I need to do to make my brand line up with my goals. 

I feel much clearer now on not only on what my vision for my business is, but also how I can advertise my artwork in a way that aligns with what feels important to me. I found the work around brand values to be especially helpful, and it’s given me a framework to base my marketing around and to organise all the (many) ideas I have! I feel like I have much more structure now and it’s sparked more ideas for moving forward. 

I love that I’ve now got everything written down that I can refer back to later. I have a one page summary of all the work I did, and I’m going to use that to guide future decisions relating to my business - so valuable to have!

For anyone thinking about joining the programme, I highly recommend it. Jo has an incredible way of understanding individual business needs and I’ve been so grateful to have her support and guidance. She is motivating and highly knowledgeable, while being very approachable and kind. The whole programme is extremely well thought out and Jo’s level of knowledge and expertise shines through. Thank you again Jo and I’m so excited to put all I’ve learned into practice and achieve my Big Vision for my art business. 

- Jenna Ferguson Art