Our approach

Don’t expect a one-size-fits-all solution: our secret weapon is the fresh eye that we will bring to your marketing conundrum.

Whether your business is large or small, charitable or entrepreneurial, we believe that success or failure in marketing depends upon just how well you understand the needs, motivations and circumstances of your end-user or customer.

Put your customers or clients at the heart of what you do, and you hold the key to unlock every tough decision your business faces. Whether you’re thinking about planning a new campaign, refreshing your brand, setting new objectives, overhauling your website, getting started with content marketing or developing a new product, we believe that when you arm yourself with a clear sense of who your customers are, all your choices become surprisingly simple.

We will help you to understand who you’re reaching now, who you’re missing, and why. More importantly, we will help you to find the sweet spots where your business objectives and marketing goals connect with the needs, desires and fears that make your customers tick – and translate these into communications actions that get results.

Contact Jo for a free, no-obligation 15 minute consultation to see how we can help your business grow.


Image by Louise Cairns, Photographer specialising in Personal Branding for entrepreneurs & SMEs.